SEO Case Study: 6X Organic Growth for Mythlok in One Year

How consistent SEO execution boosted a mythology content hub’s visibility.

The Challenge

Despite rich content and a well-organized structure, Mythlok was not attracting traffic from search engines. Here's what we observed:

Low Organic Traffic

Monthly organic traffic was below 10K/month

Limited Visitors

Daily visitors averaged only 250

No Keyword Strategy

No keyword research or targeting was applied

Weak Internal Linking

Pages weren’t linked to each other effectively

Minimal Search Visibility

Very low impressions & clicks in Google Search Console

Execution Gap

Strong content, but lacked SEO strategy and visibility

SEO Execution

What We Did for Mythlok

Our approach focused on executing and optimizing SEO without changing how the client created content. We acted as their SEO partner.

Keyword Research & Mapping

Mapped targeted mythology-based keywords to existing content and planned new topic clusters.

On-Page Optimization

Improved meta titles, descriptions, heading hierarchy, and applied schema markup.

Internal Linking & Structure

Built siloed structures between “Mythologies,” “Characters,” “Creatures,” and blog posts.

Technical SEO

Fixed crawl errors, removed duplicate URLs, optimized sitemap, and improved mobile usability.

Trend-Based Content Implementation

One of the biggest traffic spikes came from a blog optimized around the mythology-inspired movie Kalki 2898 AD.

Continuous Monitoring & Iteration

Used Google Search Console and analytics to monitor and iteratively improve results based on what worked.

The Results

Within just 12 months of continuous SEO execution, Splitbit transformed organic visibility dramatically.

Key Takeaways

Lessons we learned from consistent SEO execution with impact.

Ongoing SEO Powers Discoverability

Good content needs ongoing SEO to become discoverable

Strategic Linking Builds Authority

Internal linking and keyword mapping are powerful for niche authority

Publishing timely, trend-based content (like the Kalki blog) can create traffic spikes

SEO Compounds Over Time

SEO growth is compounding — early consistency delivers long-term scale

Team Collaboration = Smooth Execution

Collaboration with both content and dev teams leads to smoother execution

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